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Belris

Belris required an e-commerce website to sell their makeup line and also to facilitate booking appointments for the various specialized services they offer in-store.

The Brief

Belris is a beauty brand that specializes in lash and brow services, with a focus on offering high-quality, award-winning treatments. Their services include Eyelash Extensions, Lash Lifts, Brow Lamination, Microblading, Facials, Waxing, Permanent Makeup, and Scalp Micropigmentation. In addition to their services, Belris has its own line of products available for purchase online.

The Challenge

Belris needed a comprehensive online platform that could serve dual purposes: a robust e-commerce store for their makeup line and a seamless booking system for their in-store services. Their existing online presence was not adequately equipped to handle these needs, limiting their ability to reach a broader audience and streamline the booking process. They sought to expand their digital footprint, increase product sales, and simplify the appointment scheduling for their clients.

Our Role

E-commerce Website Development:

  • Product Listings and Secure Checkout: We developed a user-friendly online store where Belris could showcase and sell their makeup products. The store was equipped with a secure checkout process, inventory management, and an integrated payment gateway to ensure smooth transactions.
  • Custom Design: The website design was tailored to reflect the luxury and professionalism of Belris, with a sleek, modern interface that appeals to their target demographic.

Appointment Booking System:

  • Integrated Scheduling: We implemented a booking system that allows clients to easily schedule appointments for the various services offered by Belris. This system was designed to manage appointments efficiently, send automated reminders, and sync with the in-store calendar to avoid double-bookings.
  • Mobile Responsiveness: The booking system was fully optimized for mobile devices, ensuring that clients could book services on the go.

Additional Features:

  • SEO and Performance Optimization: The website was optimized for search engines to improve visibility and attract more organic traffic. We also ensured the site was fast-loading and responsive across all devices.
  • User Experience (UX) Enhancements: We focused on creating a seamless user experience, from browsing products to booking appointments, with intuitive navigation and clear calls to action.

Outcome

Increased Online Sales: Following the launch of the new website, Belris saw a significant increase in online sales, thanks to the enhanced e-commerce platform.

Streamlined Booking Process: The integrated booking system made it easier for clients to schedule appointments, leading to a noticeable increase in bookings and improved customer satisfaction.

Improved Brand Presence: The modern, polished website helped Belris strengthen their online brand, positioning them as a leader in the beauty industry.

Long-term Growth: With the enhanced digital presence and streamlined operations, Belris is now better equipped to expand their customer base and explore new market opportunities.

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