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A comprehensive project involving the redesign and development of a luxury rental company’s website, coupled with the initiation and management of their digital marketing strategy, including social media and PPC campaigns.
Harry’s Party Rental is a luxury rental company specializing in high-end furniture rentals and decor, primarily for weddings. They are based in Los Angeles and serve the Greater Los Angeles Area, including Orange County, Calabasas, Palos Verdes, Palm Springs, and San Diego.
Harry’s Party Rental’s previous website was outdated in both its visual design and the technology used to build it, failing to reflect the luxury nature of their brand. They had not previously engaged in any formal marketing efforts, leading to low visibility and engagement online. Their primary goals were to update the website to improve their online presence, better reflect their luxury brand, and initiate effective marketing strategies to attract high-end clients.
Website Redesign and Development:
Marketing and Social Media Management:
PPC Marketing:
Increased Traffic and Engagement: The new website, combined with targeted marketing efforts, led to a significant increase in website traffic. The visually appealing and user-friendly design kept visitors engaged, leading to a higher time spent on the site and a lower bounce rate.
Improved Brand Perception: The updated website and professional social media presence helped reposition Harry’s Party Rental as a leading luxury rental provider in the region, attracting a higher-end clientele.
Growth in Inquiries and Bookings: As a result of the improved online presence and effective PPC campaigns, the client saw a noticeable increase in inquiries and bookings, particularly for weddings and special events.
Enhanced Social Media Metrics: Social media engagement metrics, including likes, shares, and comments, saw a substantial improvement, helping to grow their follower base and expand their reach.
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